*April 16, 2019 by Ecommerce News. About Trustmarks with tags Germany.

Trustmarks are an important indicator for online shoppers looking for trustworthy ecommerce websites. The presence of one or more trustmarks could really help consumers with believing the store can be trusted with their order. But it seems fake trustmarks are able to achieve the same results…

Karlotta Kneschke found this out during her bachelor thesis at Hochschule Fresenius. She carried out an online survey among 1,007 Germans to ask them about trustmarks as a seal of approval.

Trustmarks help with looking trustworthy
The results show that trustmarks actually have a high degree of building confidence. The trustworthiness for all trustmarks examined scores somewhere between 64 and 84 percent. For two out of three respondents, the availability of a seal of approval in an online store plays a major role, especially for stores they are not familiar with.

Shoppers have little knowledge about trustmarks
“What was surprising however, was that a fake seal of approval, which was created for this study, had a better awareness score than trustmarks that actually existed”, Kneschke explains. In addition to the awareness of individual seals of approval, there was also little knowledge about what seal it was exactly, she discovered. But this has, surprisingly, no influence on the trust-promoting effect of the trustmark.

‘No need to rely on well-known trustmarks’
Another finding from the study is that the trustworthiness of an online shops increases with the number of trustmarks on the website. ” The study results also show that it’s generally recommended for an online store to use seals of approval. But when choosing a trustmark provider, an online shop doesn’t necessarily have to rely on well-known, and therefore usually expensive, providers.”

ABOUT ECPAKLOG 2019

ECPAKLOG is a first and worldwide trade fair focusing on e-commerce packaging and supply chain, which debuted in 2017 in Shanghai by M. Success Media Group and ChinaPak Exhibition Services Co., Ltd. ECPAKLOG provides solutions and future trends that help E-commerce continue to grow profitably from the packaging and supply chain sectors. Topics covered include: efficiency improvements - e-commerce automatic packaging, sustainability - eco-friendly packaging and recycling, humanized packaging-Easy-to-open, ready-to-ship, frustration-free, data collection and marketing- IoT smart packaging etc.

Meanwhile ECPAKLOG 2019 will be held in conjunction with the 3rd UREXPO (Unattended Retail Conference and Exhibition) It is expected more than 750 exhibitors will display various packaging and retail technologies, providing one-stop platform for omni-channel retailing technology and solutions.